Cold Email Outreach For SaaS Part 1 - Preparation

This week, I'm bringing on board a contractor to help me ramp up cold email outreach to a targeted list of potential customers.

The contractor I'm working with sent along this list of questions to help him prepare the ideal cold email sequence, which I thought I'd share with you here.

In future posts & videos, I'll share other elements of the cold email outreach process for SaaS businesses.

  1. Describe your business in 2 sentences or less. Include website here too.
  2. Who are you targeting with these messages?
  3. What is your ideal tone?
  4. Whose perspective are we writing from? (what email are we sending from)
  5. What is your desired outcome for these messages?
  6. What is the benefit (not features) that your customers get?  What are 3 specific benefits you all provide?
  7. What keeps the receiver of this email up at night, that your offering alleviates?
  8. Can you supply any social proof? (Blogs, case studies, videos, etc) that we can link to in the emails?
  9. Anything else you want to mention?

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