The surreal feeling when releasing new software

There’s a funny feeling when you launch a new app, and you start seeing the first few people using it.From our CrewFire Admin dashboard, we can see an overview of app usage by company.

Over the last few weeks, we’ve watched our first customers recruit their marketing teams, create Facebook and Twitter blasts for their teams to share, and then watched the engagement stats roll in, and it all feels a little... unreal.

Following along as the apps gone from idea, to prototype, through development and into the hands of users over the course of 6 months or so now… a dictionary definition of “surreal” sums it up well:

Having the disorienting, hallucinatory quality of a dream; unreal; fantastic.

Right.At the same time, there's this underlying insecurity or unsure feeling - that maybe, god forbid, people won’t actually use the software.It’s possible, right? I mean, it happens all the time. Lots of software gets built that never ends up being used.I remember having this feeling back in 2013 when we first launched SimpleCrew.It was our first software product: the first time we'd ever built something, got users, and started getting paid for something we put online.It didn't feel real for a while.Over time, as traction grew with SimpleCrew, we got comfortable with the idea that it was actually a useful tool. That it was actually creating some value that people were happy paying for. That it was real.[caption id="attachment_2109" align="aligncenter" width="700"]

Monthly Photos Posted on SimpleCrew[/caption]But we’re back to the infancy stage with CrewFire now, so the nervous excitement and surrealism is back in full force.And as strange as it all is, I love it.The process from idea to shipping - that'screation, and it's rewarding in itself.But the feeling of watching the app out there in the wild, in the hands of the first users, creating value for people... it's deeply, deeply satisfying.It's the reason we're in this business.

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